Lyle’s Golden Syrup extending its portfolio
Launching Lyle’s Golden Spread - a delicious spread presented in a glass jar.
09/08/05 The much-loved Lyle’s Golden Syrup brand is extending its portfolio with the launch of Lyle’s Golden Spread - a delicious spread presented in a glass jar. The new format has been created after research showed that an increasing number of golden syrup consumers – especially those with young families –are spreading Lyle’s Golden Syrup onto morning goods.
Over recent years, Lyle’s Golden Syrup has been constantly developing a variety of successful brand extensions, including Lyle’s Pouring and Lyle’s Squeezy Syrups. Most recently, consumer trends indicate that consumers are starting to use Lyle’s Golden Syrup more and more as a spread.
The eye-catching 350g glass jar has been designed to combine a friendly ‘Lyle the Lion’ icon with the iconic green and gold Lyle’s Golden Syrup arch. To maximise on-shelf impact, the product is packed in branded shelf-ready trays of six.
Lyle’s Golden Syrup will support the launch of Lyle’s Golden Spread with an integrated marketing support campaign worth half a million pounds.
Lyle’s Golden Spread has no artificial colours, flavours and preservatives, is suitable for vegetarians and is also Kosher approved. It will be available from September 2005 with an RRP of £0.99 per jar.
The Lyle’s Golden Syrup portfolio also includes 454g/907g tins, the 454g easy to pour bottle, a 454g Maple flavour pouring bottle and a 454g Lyle’s Black Treacle tin and 7 flavours of 340g Lyle’s Squeezy Syrup bottles.
