American Dairy Products Institute to host fourth International Whey Conference in September
To draw leading researchers and food and beverage experts worldwide.
10/03/05 The world's top dairy researchers and processors will join some of the country's leading nutrition professionals, and food and beverage marketers at the 2005 International Whey Conference (IWC) to be held in Chicago, Ill., from September 11 to 14.
The conference will be hosted by the American Dairy Products Institute (ADPI) -- the leading association for manufactured dairy products -- and the European Whey Products Association (EWPA) in partnership with consumer goods companies within the United States, including NEXT Proteins and Kraft Foods.
According to ADPI Chief Executive Officer James Page, this year's International Whey Conference will highlight new research on whey, particularly its health and nutrition benefits, and consumer product applications. The conference is also expected to attract the event's largest number of participants.
He said that IWC keynote speakers from throughout the U.S. and abroad will discuss emerging research demonstrating that whey-derived bioactive components, which enhance the performance of physically active adults, help to increase lean muscle tissue, support cardiovascular health and weight management, and improve immune defenses.
Secretary General of EWPA Dr. Joop F. Kleibeuker said that the organization was pleased to again be a co-sponsor of the international conference. He said, "IWC will be of great interest to consumer goods marketers in the European food industry. Better understanding of the positive health benefits and the high quality of whey protein among consumers will mean tremendous growth opportunity for the whey and dairy industry."
EWPA is the trade organization that represents whey and whey manufacturers in the European dairy market.
IWC will lead with a Health and Nutrition Session highlighting new research on related benefits from whey protein. The session will feature Dr. Michael Zemel, professor of Nutrition and Medicine and director of The Nutrition Institute at The University of Tennessee. Dr. Zemel, a leading researcher and commentator on the effects of dairy products including whey protein on weight management, said: "The emerging role of whey components both in weight management and in supporting healthy, active lifestyles has garnered overwhelming scientific support over the past five years. The IWC presents an ideal opportunity to showcase these research advances and to integrate them into practical consumer applications."
Consumer products companies will highlight food and beverage innovation and product applications for whey protein. Such companies include NEXT Proteins, which has pioneered the manufacture of popular branded whey-based protein products, including Designer Whey Protein powders and the DETOUR whey protein bar.
American Dairy Products Institute (ADPI) in collaboration with European Whey Products Association (EWPA) will host the 4th International Whey Conference on September 11 to 14, 2005, in Chicago, Ill. The goal of the conference is to showcase the latest industry trends, new applications and most current research related to a wide range of whey products. Conference attendees will include the world's leading food marketers, the top cheese marketers, and leading research professionals. Find out more information or register at the conference Web site: http://www.iwc-2005.org .
ADPI is the leading association for manufactured dairy products. ADPI's main purpose is to effectively communicate the many positive attributes and benefits of its members' products. Additionally, ADPI's serves its membership by offering the most current industry information available and by collaborating with dairy associations to represent members' interests before state and federal regulatory agencies.
