ALFRED L. WOLFF´s Customer-Oriented Expansion of Key Competences - Partial Cession of Hydrocolloid Business to A2 Trading
In the field of hydrocolloids, Alfred L. Wolff will further enhance their market position with gum arabic (acacia gum) and agar-agar.
27/05/08 The positive and swift evolution of customers´ requirements throughout the past few years with regard to quality, specialty and tailor-made ingredients based on honey, gum arabic, licorice and agar-agar have induced Alfred L. Wolff to move toward a stronger concentration on their key competences.
Among the measures taken by Alfred L. Wolff to achieve this strategic move, they have just sold the European distribution of the hydrocolloids Guar Gum, Xanthan, Carrageenan, Tara Gum and Locust Bean Gum as well as of Shellac, Damar and Copal resins to A2 Trading Ltd.
From March 1st, 2008, onward, the afore-mentioned raw materials will no longer be marketed by Alfred L. Wolff but by A2 Trading. In the field of hydrocolloids, Alfred L. Wolff will further enhance their market position with gum arabic (acacia gum) and agar-agar.
Alexander Wolff, General Manager of Alfred L. Wolff GmbH, and Mirko Ahrens, General Manager of A2 Trading Ltd. are convinced that the European clients will benefit from this distribution channel and from A2 Trading's specific knowledge of the hydrocolloid business. Both companies will care for a smooth transmission of the a.m. sales activities.
