The agreement marks an important milestone for the Coca-Cola system in Thailand and cements the close relationship with 7-Eleven.
10/07/06 The Coca-Cola system in Thailand has signed an agreement with 7-Eleven to exclusively distribute Coca-Cola, Fanta and Sprite through the convenience store chain’s Gulp and Slurpee frozen beverage equipment in more than 3,500 locations nationwide.
The agreement marks an important milestone for the Coca-Cola system in Thailand and cements the close relationship with 7-Eleven, the world’s leading convenience store brand. The agreement combines the strengths of both organizations to provide real refreshment to on-the-go consumers.
The Coca-Cola system and C.P. Seven Eleven have been working together since the day the first 7-Eleven opened in Thailand. C.P. Seven Eleven’s Gulp and Slurpee business represents the Company’s largest frozen carbonated beverage (FCB) channel in Asia and second largest in the world.
