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Vitafoods Europe 2025
Date
20 May 2025 - 22 May 2025
Organizer
Informa Markets

Functional Ingredients
Foodology by Univar Solutions flags GLP-1, “fiber-maxing” & AI in 2026 F&B trends
Foodology by Univar Solutions spotlights what it sees as the top trends reshaping food shelves in 2026 — from the GLP-1 movement influencing NPD to the “fiber-maxing” phenomenon, complex flavors, and AI-enhanced...

Functional Ingredients
Sourness study reveals consumer insights for targeted F&B formulation
Scientists in the US have found that consumers experience sourness in food not just as a taste but also as a puckering (mouth-tightening) sensation and drying, due to different organic acids that impart the “sour”...

Functional Ingredients
Functional mushrooms move beyond supplements into mainstream F&B ingredients
Functional mushrooms are moving beyond capsules and powders into mainstream F&B — from mushroom coffee and energy drinks to chocolates and gummies. However, as consumer awareness of species like lion’s mane and...
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