GiFEX 2007 (China Guangzhou International Western Food Culture Expo)
Date
28 Jun 2007 - 30 Jun 2007
Location
Organizer
Western Food Culture Association
Functional Ingredients
Functional mushrooms move beyond supplements into mainstream F&B ingredients
Functional mushrooms are moving beyond capsules and powders into mainstream F&B — from mushroom coffee and energy drinks to chocolates and gummies. However, as consumer awareness of species like lion’s mane and...
Functional Ingredients
Cargill study finds 98% correlation between ingredient perception and purchase decisions in APAC
Asian consumers aren’t rejecting food science — but they are turning away from scientific-sounding ingredient names. Cargill’s APAC IngredienTracker 2025 finds that naming, familiarity, and brand credibility...
Functional Ingredients
Natural preservation: How the shift from shelf life to freshness unlocks value in F&B
The conversation around natural preservation is shifting — from simply extending shelf life to actively protecting freshness. It’s a distinction with significant commercial implications in a global food system where...
