Organic protein opportunities for your brand
27 Aug 2020 | Arla Foods Ingredients
Starting out as a sports nutrition supplement, protein has transformed into a highly sought-after ingredient. Consumers are also increasingly seeking organic, natural, wholesome foods that still deliver functional and health benefits. Arla Foods Ingredients provides insights into the organic health food market to aid the extension of company portfolios with products that are both organic and packed with high-quality protein.
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Hello, everyone, and welcome to all of our listeners from around the world to today's food ingredients first webinar.
I'm Catherine Durrell, and I will be moderating your webinar today.
I'm the platform editor of CNS Media, which is the publisher of The World of Food Ingredients, Food Ingredientsfirst.com, and NutritionInsight.com.
We're also the sister company of Enova Market Insight.
Before we get started, I'd like to let you all know that you can submit your questions through the Q&A engagement tool.
Any questions that you don't have time to respond to during the webinar will be answered via email afterwards.
Additionally, this presentation will be available on demand on food ingredientsfirst.com, and a link to this will be emailed to you.
Today's speaker will be Joe Catterfield.
He is Arla Foods ingredients business development manager for the EMEA region.
He is a member of the strategic business unit Health and Performance Nutrition, which focuses on the development and supply of unique whey protein and native milk protein ingredients to enable cutting edge consumer products within beverage, health, and high-end sports nutrition categories.
One of his main activities is the analysis of market developments, product launches, consumer trends, and purchase drivers relating to the functional protein beverages.
This is to create inspirational product concepts and resources that promote all the Foods ingredients protein ingredient portfolio.
In addition, he guides prospective beverage brands and manufacturers on protein beverage concept development and technical considerations to support new product development that increases business opportunities in this growing category.
Before joining Arla Foods Ingredients, Joe worked in R&D for numerous food and beverage manufacturers, launch launching commercial beverages and nutritional products into the UK, Denmark, and the US.
Now I'd like to start this webinar entitled Organic Protein Opportunities for Your Brand.
Presented by Arla Foods Ingredients, this webinar will provide insights into the organic health food market and help you to extend your portfolio with products that are both organic and packed with high quality protein.
This is crucial as consumers increasingly seek organic, natural, wholesome foods that also deliver functional and health benefits.
Notably, protein has been popular with consumers for decades.
Initially part of the sports nutrition realm, protein has now been transformed into a highly sought after ingredient thanks to its nutritional and health characteristics across a wide range of food applications.
To provide some further backgrounds, I will now present the latest consumer trends in this area as provided by Anovo Market Insight.
Generally, health health-related claims on new food and beverage launches have been on the rise in the last 5 years.
This includes both active claims like containing probiotics or addressing bone or heart health, for example, as as passive claims which take into account elements like having reduced sugar, fat, salt, or being natural or organic.
As you can see in this map, Europe is just about in the middle of the road with a Cgger of 8%.
Notably, Latin America is racing ahead with average annual growth of 17%.
Asia comes 2nd place with 11%.
Bringing up the rear is the Middle East and Africa, as as North America.
Meanwhile, the health claim situation in Australasia appears to be relatively stagnant for the time being.
Honing in on the specific trajectory of global health-related claims, we see that the increase in product launches is relatively steady.
Between 2018 and 2019, there is 7% year over year growth in food and drinks launched with the health claim.
One example is protein, which is classed as a passive claim.
In this German Kaffir, we can see that high protein positioning takes center stage, although it is paired with other claims, including no added sugar, lactose-free, low fat, and gluten-free.
While the dairy space has long been associated with protein claims.
This is more unusual in carbohydrates like breakfast cereal.
However, the Special K example shows how this space is embracing protein, where here it stands out on the packaging thanks to its folds and black styling.
We'll now take a closer look at the organic space specifically.
This is showing a much steeper trajectory than that of overall health-related claims with year over year growth of 32% from 2018 to 2019.
We can see on this chart that each year has been seeing even more growth.
One example is in the sports powder launched last year in Germany.
In addition to featuring an organic logo on the packaging, the label details its certification.
If that wasn't enough, the ingredients also point out the organic provenance of each of the ingredients.
Closely aligned with organic is naturality, which is also on the rise.
While growth only grew slightly between 2015 and 2017, claims in this area are starting to really take off now with 14% year over year growth from 2018 to 2019.
Naturality claims often occur in tandem with those regarding organic as seen in this chia pudding.
While the front of the pack highlights its vegetarian and gluten-free attributes, a closer look at its packaging reveals that it is made only with natural and organic ingredients.
With storytelling, winning with words, being crowned as a Nova market insights top trend for 2020, it's no surprise to see this trickle into the claim space.
In addition to more consumers in general paying attention to the stories behind products, over 40% of global consumers, which here includes those from the UK, US, Spain, France, Brazil, India, Germany, Mexico, China, and Indonesia, are interested in this in relation to ingredient provenance.
If you look at this whey protein example, it's clear to see how storytelling manifests on the packaging in order to appeal to potential consumers from the shelves.
These sports powders are touted as being made from exceptionally high quality milk from small dairy farmers in Ireland, followed by further information about Irish dairy.
While this long description is not strictly necessary, it provides browsing shoppers with an evocative tale.
Another example is that of healthy indulgence, with consumers looking to treat themselves without the negative connotations.
Over 50%.
Increasingly purchasing healthier versions of indulgent products.
This includes things like high protein ice cream or low-carb pizza.
Another example is Dr.
Otre's high protein pudding, which taps into this new crossover category.
While it will fulfill consumers' sweet tooth, it also will make them feel that their health is benefiting thanks to high protein, no added sugar, and a low fat content.
This interest in health is also one of the drivers of the rise in organic proteins, of organic products even, with nearly 2/3 of consumers believing that organic food or drinks are healthier than those that are not organic.
In this US sports powder, we see that organic claims are prominently featured and are paired with other health-related buzz buzzwords including probiotics and keto.
Natural products are similarly linked to health, with 65% of global consumers believing that natural food and drinks are healthier than normal offerings.
Industry has been responding to this with calypsos puddings touting their natural ingredients.
This description is also fleshed out to describe the lack of artificial growth hormones in cows, as as no artificial flavors or sweeteners and preservatives.
Interestingly, you can also see a protein claim makes an appearance here as.
Finally, I'd like to present a few more examples of newly launched products that feature organic protein ingredients.
Firstly, we have the Shanti bar.
On the front of the packaging, organic features as the claim at the very top, as as the logo being visible towards the bottom.
Protein takes up a large amount of visual space and is accompanied by the word boost.
In the next product, it is the organic claim that is more dominant, even featuring the brand name along with nature.
The package also features an always organic logo.
However, the claims note that the toaster pastries feature organic whey protein concentrate.
With this next yogurt, nature is again at the forefront, while a logo informs consumers that it is enriched with almond protein.
There's also organic, as as the branding itself, appealing to vegan and simple mindset.
Lastly, this beverage, this beverage very much has its protein content front and center with its eye-catching reflective packaging.
However, I've seen in the brand name some more organic.
Organic is also a central element to this product.
I hope that this has helped provide you with a good background understanding of the organic trends and what it entails.
I'll now hand over to Joe from Arla Foods ingredients.
Thank you, Catherine, for the introduction and for sharing those those key insights.
I will now, take you through some further insights, but before I do, I'd like to just briefly introduce all of whose ingredients.
So we are a global market leader in value-added whey and milk protein ingredients, and we're a wholly owned subsidiary of Alla Foods Amber.
Our headquarters is here in Aarhus, Denmark, where we're speaking to you live from today.
We have a global sales network and supply chain.
We have just over 1500 colleagues working in our foods ingredients, and our annual revenue is approximately €760 million per year.
We see ourselves as more than just an ingredient supplier, but actually as a total solution provider and there's lots of different ways that we can do this, but there's 4 I'd like to highlight today.
We develop marketing concepts to highlight ways to use our ingredients to appeal to certain markets and particular consumer trends.
We pride ourselves in offering natural ingredients as all our ingredients are derived from milk origin.
They had a dedicated regulatory department that looked into claims legislation which is particularly relevant for when they're discussing organic in different countries.
And finally we have an extensive application support team, over 45 scientists and specialists that will focus on the development of different applications for things like protein bars, beverages, bakery, and dairy products, and this team can really help our customers to develop outstanding products.
There's many different, business unit areas we look into, but the two we'll focus on today.
Is the kind of health foods and sports nutrition markets.
And this is my agenda that I'm gonna take you through now.
So I'll share some further consumer insights in relation to the organic consumer and organic market.
I will share with you our new ingredient solution that we believe can really help the brands and manufacturers target these consumers.
And then I'll share some different product categories where we've done some concept work to show how this ingredient can be used in some key categories for these consumers.
And then finally, we will have a Q&A session.
So please feel free to ask any questions about the presentation, and we will do our best to answer them at the end.
So to start with, just to highlight again that protein is a, is a macronutrient that remains top of mind for many consumers living an active and healthy lifestyle.
In this health and nutrition survey by Euromonitor International in 2019, consumers were asked what are the reasons that they seek protein in food products.
52% said they feel it's better for me.
44% say it makes them feel better.
And 42% of respondents say they use protein due to weight loss or weight management objectives.
And then when it comes to purchasing motivators for the active and healthy consumer, it comes down to wholesome foods and health benefits.
So these people will look for wholesome foods that actually deliver performance and health benefits.
They're very much informed about the importance of nutrition and they're interested in ingredient providence in nutritious foods.
And they will eat in line with their wider food beliefs, whether that's following a low carb diet or organic diet or a gluten free diet.
So these are people that really they turn to food and beverage products not just to be full and satisfied, but they really care what's in the product and what it does for them and how it helps them in their lifestyles.
Which leads into that many consumers today are mindful of a product's composition and origin.
And in that same global health and nutrition survey, consumers were asked which of the following factors do you look for on food and drink labels.
Over 25% look to see if the food or beverage is organic.
And also over 25% look for the country of origin.
Just under 20% are looking for products that contain protein.
And in addition, looking for only using ingredients that I recognize.
And finally looking for products that are only using natural sweeteners.
So these consumers are very educated and informed, and they will really investigate and criticize products and to see if it fits their lifestyles.
And then another study around the consumer study on perception of organic food products, it was found that consumers perceive organic to carry health benefits, but often cite product availability as a barrier.
So any consumer survey consumers.
The perceived health benefits of eating organic food is one of the strongest motivating factors to making these purchases for these consumers.
53% of the respondents considered organic products to be more nutritious than non-organic versions.
1 in 3 European consumers said they would buy more organic high protein snacks if they were more widely available.
And 43% of consumers say that naturalness is an important factor when purchasing ready to drink high protein beverages.
Now I'd like to introduce you to our new ingredient solution that we believe can really be used to target these consumers and offer them something new and exciting.
But first I'd like to highlight that before today, brands developing functional organic protein products for the active consumer segment could actually encounter the following challenges when trying to source organic protein ingredients.
Firstly, a lack of wide scale availability can drive up ingredient costs, leading to a higher price for the end consumer product, which then limits purchase and mainstream acceptance of many organic variants of products.
Secondly, many organic protein ingredients will have an unpleasant taste profile and poor functionality within the key application and categories, and this means that it's great that an ingredient is organic, but if it does not lead to a tasting functional product, consumers will not purchase it again.
And finally, often organic ingredients can have a lack of transparency of that ingredient's origin, purity, and supply chain, and that may come into question by consumers and reduce trust in your brand.
However, we'd now like to introduce our brand new ingredient called Lacrodan Mysopure organic.
It's an industry first, an organic mycelia case isolate, which is a milk protein.
It's produced with milk sourced directly from our own organic farms here in Denmark.
It's produced using our gentle process also here in Denmark.
It's a native protein, so it's retained as close to nature as you can get.
It's a slow digesting protein, so it's really useful in products that are aimed to be filling throughout the day.
It's neutral tasting and it also has good functionality in key product applications.
It's high in protein, low in lactose and fat.
As you can see on the right here, approximately 87% protein, 1.4% fat, 1.2% lactose.
So overall, we believe this is an ingredient that really is one that consumers want to hear when, when telling the story.
The mycelication isolate is a native protein that's found naturally in our organic milk.
But firstly, using a gentle process, we isolate KC mite cells from our organic milk.
Casey mice cells are the primary form of protein that is naturally found within bovine milk.
By retaining this pure and native mycellular form, the protein is kept virtually identical to how it existed naturally.
And these mice cells are also heat stable, making myel pure the natural choice for your organic functional, high protein products.
In terms of claims about the ingredients.
It's organic.
It's produced in Denmark from organic Danish milk.
It's high in protein.
The ingredient has halal and kosher certification.
And it's made from milk from grass-fed cows.
And finally, it's low in lactose and low in fat.
In terms of ongoing certification, My or pure organic will be organic in Europe.
Organic in China.
Also in Japan.
And finally in Argentina.
It will also be non-GMO project certified or verified in North America and Brazil.
So these are current certifications that we're targeting, but this may also extend in the future if any of your markets are outside of these.
So please get in touch if you're interested in knowing for other markets.
And I'm gonna go into some product categories and show why Mouseyro can beer made to produce products for these key categories er and trying to inspire different possibilities.
The Active nutrition and health food plans can now go organic with Laprodan Mesopure organic.
We will now share 3 concepts that have been developed to meet these needs by our application team and marketing team, that really fit into the organic market and inspire you as to what products are possible when using this product.
I'll first start with an organic protein, ready to drink beverage.
Then I'll look at organic protein powder shakes.
And finally, we'll share an organic high protein pudding.
And we also have detailed recipe information and tasting samples available.
So, so after this presentation, you're welcome to contact us to find out more, either in terms of recipes or to receive samples.
So first, I'll introduce the organic protein ready to drink beverage.
And first off, it's worth pointing out that within the beverage space in Europe, organic is forecast to grow at 8%, and this is compared to 5.6% for general health and wellness beverages.
So organic as a beverage category really is growing faster than the wider health and wellness space.
And an example of this, as was mentioned earlier by Catherine, is this Balm organic protein drink that's positioned to target an organic high protein product.
And now for our concept, you can enhance your rate to drink high protein beverage with Lacrean Mysopure organic.
It's a ready to drink beverage as illustrated on the left-hand side as to what it could look like in your brand.
Looking at the ingredients list, it will be based on a water base combined with organic milk protein using Laprodan Mysopure organic, organic carburetol, organic skim milk powder, and organic vanilla flavor.
So a very simple, clean recipe that would appeal to those consumer groups that we discussed previously in the presentation.
Nutritionally, 100 mL, it's around 43 calories, 7 g of protein, 7 g of carbs, and virtually sugar and fat-free, so it's a very clean, positive nutrition profile.
In terms of product benefits, a key one is access to organic milk is not required, so many high protein beverages on the market are made using organic milk, and that really limits the types of manufacturers that can produce these products.
With this recipe, we've put in the work to show that a water base can be used combining with organic powder ingredients, and it opens up many possibilities as to the types of manufacturers that could produce this concept.
We've also performed assessments internally to show that it will have at least 6 months ambient shelf life when processed, following our parameters.
It has a high protein content with a low viscosity.
It's made with only organic ingredients.
And most importantly, it's great tasting.
IAC claims that could be made include it being organic, high in protein, fat-free, low in sugar, and no added sugar, so these are all very trendy claims currently.
In terms of positioning, this concept base could be used to develop an organic high protein raise drink beverage.
It could also be a base for a meal replacement raised drink beverage, or it could also be used for a functional health beverage in combination with vitamins and extracts, or it could also be positioned as a more healthy indulgence raised drink beverage.
Now moving on to your organic protein powder shake.
And again, zooming in on the market, Catherine shared earlier about organic launches in general.
I'm now zooming in on the number of high, high protein powder launches in, in Europe that I've had organic positioning in the last 5 years.
So we can see that in 2015 there was around 25 products launched with these parameters and this has increased quite rapidly, peaking in 2018 at around 150 launches in Europe, averaging at around 90 per year, so this has been approximately 30% compound annual growth each year, so it's really a category that in the last five years 5 years has taken off.
An example of this on the right is a Prosis organic whey product from from Portugal.
You can see how the packaging is positioned completely differently to how many protein powders are on the market today.
A very natural brown packaging with a very wholesome appearance of the, the chocolate cocoa bean.
And we believe our concept could really help fit into this type of, type of protein powder.
And here it is, so you can shake up your protein shake recipe with Laridan Mysopure organic.
We've taken organic milk protein from Lacan Mysopure Organic, combined it with organic reshiol and organic skim milk powder, flavored it with organic cocoa powder and organic natural flavorings, and used some, some texture agents, to develop this concept.
Nutritionally, 46 g of this, this powder serving would give 100 calories, 20 g of protein, 16 g of carbs, virtually sugar-free, and they're very low in fat.
Product benefits, it's a high protein content, it has a clean taste profile.
It has minimal foaming when the part is being prepared.
And also no artificial sweeteners have been used for this concept.
OnPA claims, same as the raised to drink beverage, organic, high in protein, fat-free, low in sugar, and no added sugar.
This recipe could be used as a base for these different positioning ideas.
It could be an organic protein powder shake like we saw in the previous slide.
It could also be used towards an organic sports recovery shake, and it could also form a base as an organic meal replacement powder when combined with additional nutrients and, and vitamins.
Finally, I'd like to introduce the organic high protein pudding.
So we see generally a trend overall that the snack category is evolving from just being about indulgence to actually carrying some kind of health benefits for consumers.
On the left hand side in the blue box we can see the average annual growth of snacks that also have a high protein claim and it's growing all around the world.
And on the right, we can see traditional categories such as sports nutrition and dairy are now also offering many products positioned as snacks.
And this is where we're seeing this protein pudding category starting to emerge across the world.
An example of this is this protein pudding from Tina Group in Norway.
It's positioned as an indulgent product but still is, is mentioning 20 g of protein on the front of pack.
And now you can offer a unique organic high protein pudding by using Laridan Mipure organic.
In terms of ingredients, we take organic skim milk combined with organic cream.
We add in our organic milk protein from Lacrodan Mysopure Organic.
And then that's combined with organic sugar, organic tapioca starch, organic cocoa powder, and organic vanilla flavor.
Nutritionally, per 100 g, this product has around 127 calories, 10.4 g of protein, 11.7 g of carbs, and 9.8 g of sugar, and then 4.2 g of fat.
Some part benefits, it has a high protein content.
It has a particularly smooth and shiny appearance, which is a benefit of using a Mysopure organic compared to other caseinates.
It also has a very smooth and creamy mouth feel for a pudding.
And importantly, it's made with only organic ingredients.
OAC claims center around it being organic and high in protein, so again tapping into this indulgence with a high protein claim that we just saw.
And in terms of positioning, it could be used as an organic protein pudding or an organic healthy indulgence pudding as a base.
To finalize some key takeaways.
Many consumers today are mindful of a product's composition and origin.
Consumers perceive organic to carry health benefits, however, cite product availability as a barrier to purchase.
Sourcing organic protein ingredients can bring challenges with availability, taste, and purity.
Laredam Mysop Pure Organic is our new native milk protein with a story that consumers want to hear.
And this means now active nutrition and health foods brands can go organic with Laprodan Myopure organic into razor drink beverages, protein shakes, and puddings.
This ingredient will be commercially available from 2021, and we please invite you to contact us to receive tasting samples of these concepts, concept recipes, and Myop Pure samples for your own developments.
To learn more about organic milk proteins, we invite you to join us at Vita Foods virtual expo from the 7th to the 11th of September.
You can check out our online expo showcasing our novel organic milk protein solutions as as our latest whey protein ingredients.
You can register for free on the link that will be shared after this presentation.
And please feel free to book us for a meeting.
You can also visit our website at alafoods ingredients.com.
Or you're welcome to send an email to health@alafoods.com with any questions about Mysopure organic.
And again, please feel free to ask any questions about our ingredients er or to request further samples of, of things shown today.
Now we'll move on to the Q&A, so I'll hand back over to Catherine.
Thank you for listening.
Thank you very much, Joe, for that interesting presentation.
And I'd also like to thank our listeners for sending in some interesting questions.
So, I'll now host this Q&A session with Joe.
To get started, here's a question asking, why did all the food ingredients choose to go organic now?
Ultimately our foods and ingredients has been always monitoring the ongoing market trends and we've seen this this general emerging trend towards consumers being much more mindful about their their their product choices and organic is obviously a key one aside from other things like naturalness.
And then we decided that we have an advantage here to go into this space because we have our own, organic, farms within our company.
So we have direct access to organic milk, and it's, it's much more easy for us to implement an organic ingredient, within our current supply chain.
So we decided now is the time to extend into this area and to offer an organic ingredient for the first time to really serve this market and really help grow this marketplace.
That makes a lot of sense.
Thank you.
I have another question here asking about the advantages of native protein.
Yeah, so the key advantage of native protein on the one side, it has a very nice story for consumers, the production of producing a native protein such as micellar casein isolate, that we shared today is the, the process is very gentle.
It uses membrane filtration and no harsh chemicals or acid or acids are added to the product.
So it's a it's a very gentle way to preserve the natural natural format of how the protein existed in nature and that is the type of er of appeal that these these consumer groups we shared today are really interested in.
The second benefit is these native proteins are very functional.
So as we've done, we've done extensive production trials and investigations, we found that they're very heat stable, and this is particularly attractive for ready to drink protein beverages because it means a protein beverage can go very high in protein, but you don't get this increasing thickness or viscosity in the final product like you see with a lot of other protein fractions.
So it's possible to go very high in protein without gaining too much of a thick, heavy product, so consumers would prefer a much more refreshing protein drink compared to what's on the market today.
So those are two key reasons that we like to highlight.
Right.
Thank you.
And then speaking more about the applications, one listener wants to know if there are any particular applications where organic proteins are especially high in demand.
Yeah, that's a great question.
I think we, we can already see from the, the, the market data on, protein powder launches that there is a, a growing trend towards organic positioned protein powder products.
It's really grown in the last 5 years.
What we're also aware of is that traditionally, many protein ingredients when they switch from a conventional to an organic version, the premium applied to going organic, is, is extensive, and it can really.
Result in an end consumer product.
It's extremely expensive compared to the conventional version, and this has really been a barrier for many brands extending into the organic space because the products might be a little bit too expensive for many consumers.
We believe our our advantage here is that because we have a complete supply chain, including all the organic milk and the production.
Our organic ingredient is very competitive in the market, so we believe it'll really open up the possibilities for developing and offering a organic protein powder that's actually a quite competitive price for consumers and should really open up this category further.
Great, thank you.
Another listener is interested in a comparison between Mur casein concentrate and calcium caseinate in nutrition blend formulas as as yogurt applications.
Yeah, that's, that's a good question.
So fundamentally, you may find that using a, a, a calcium caseinate compared to a micelic casein isolate, the calcium caseinates would generally when if it's in a powder format, when added to water, they would really hydrate and thicken in a way that might produce extremely unpleasant product in terms of texture and mouth feel.
What you'll find with the micellar case isolate is that won't happen.
So the, the, the product will stay relatively low in viscosity and also when it's, when it's, prepared and mixed, it won't have such an issue with foaming.
It doesn't, it barely foams at all.
So it's much more easy to, to prepare this type of product and still have a high protein level without excessive thickness or texture.
In terms of a raised drink protein beverage, the same comparison again.
Using a caseinate in a, in a, in a race to drink beverage would often lead to very high viscosity, and this could happen immediately after production or it could start to extend over the shelf life.
So maybe after 3 months, the product gets excessively thick and consumers would not want to buy it again.
And there's also a factor where caseinates can start to have color changes over the shelf life, whereas when we performed our own investigations internally, we demonstrate that that micellar casein isolates from mysopureure, stays consistent in terms of viscosity and in terms of color appearance over the whole shelf life, so it's a very reliable product for giving a long shelf life, and good appearance to to products.
Right, thank you.
There's someone else you, you already mentioned the price point, someone that was one of the questions, but they're also asking when, when Missile Pure will be available.
So, so maybe you could share a little bit more about that.
Yes, so, so it's important to note that my secure, it's commercially launched now in terms of samples are available to start part developments for any of our customers.
Commercial production is, is being scaled up and that will be available commercially, next year in 2021.
So we envision that now is a good time to start projects because things do sometimes take time to develop, and then as soon as the customer is ready to order will be ready, next year.
Great, thank you.
Here's another question, asking if you think that organic products will increase in sports nutrition.
Yeah, so we, we, envisaged that within sports nutrition, sports nutrition as a whole, as a category overall, has been in a certain place for many years.
Now we're seeing a lot more mainstream consumers, picking up sport nutrition products across multiple categories, and that's outside people that are purely interested in performance benefits, but just general health, factors.
And what you can also say is the same consumers that are interested in general health factors are increasingly mindful of product providence and origin and ingredient usage, and we believe that these mainstream consumers will start to pull, sports nutrition towards this more clean label organic space, because they expect this, they already, they already see it from day to day in other categories, and they'll start to expect it from sports nutrition and, and health foods as.
So we see that this is, this is an expanding category that's definitely gonna continue growing.
Good to know about that.
There's another question asking why do you suppose the shortage of natural organic protein ingredients exist?
Yeah, that's a, that's a great question.
I think it comes down to a, a few reasons.
One part is that traditionally using a production line to produce a conventional ingredient or an organic ingredient, it generally requires the same equipment.
However, the demand for, for organic ingredients might not be as, as, as large, and that means it's more efficient to to, to produce conventional standards, and that drives up the cost of organic ingredients.
And the other part of it is that sourcing organic raw materials, can be extremely expensive because the, the production and farming practices, for example, to make organic milk are quite extensive in terms of, having organic, certification and, and, and body investigations.
So we see that access to the organic raw material can also be a challenge.
And that's why we see an advantage that our business, we have one of the most largest organic milk pools in the whole of the world.
So we internally within our business already have access to the organic raw material, and that allows us to, to more easily create an organic protein ingredient using that raw material and keep the cost much more competitive.
Great.
Thank you.
Going back to more of the technical side of things, one listener wants to know if there's a major difference between organic and regular protein in terms of foamine for shakes.
Yeah, so in terms of whether a conventional or organic protein side by side would foam more or less, the difference, there is no there is no difference, essentially, the organic is more to do with the, the how the product was made.
The performance of the ingredients will be exactly the same, whether it was organic or conventional.
In terms of foaming, we do offer organic mysop pure, both in a standard version and an instantized version made with either sunflower lecoin or soy lecoin.
So we do have instantized versions that are even better optimized to reduce foaming.
So there's lots of different possibilities if, if foaming is a concern.
Great, thanks so much.
I think that's all the questions we have time for today.
I'd like to thank everyone who sent in these, these great questions and, to everyone who tuned into today's webinar brought to you by Arla Foods Ingredients.
I hope you all found it as eye-opening as I have.
Before we sign off, I'd like to remind you all the questions that we didn't have time to answer today can be answered by email.
Additionally, an on-demand recording of this webinar will be emailed to you shortly.
Additionally, you can access a brochure through to, to download through this page under the handouts bubble.
And as a final note for me, to keep up with the latest developments in, food and nutrition news, you can visit food ingredientsfirst.com and make sure to sign up to our newsletter so you never miss a story.
Have a great afternoon, everyone.
