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Clean label standards are moving beyond the substitution of artificial additives or the removal of controversial ingredients. It’s also about offering transparency and authenticity to reassure consumers and win their trust. According to Eurial I&N, the European clean label market is booming, with increasing numbers of new product launches carrying a clean label claim. The consumer lifestyle trend toward cleaner living is broadening and heightening expectations around what constitutes a clean label. In a webinar hosted by FoodIngredientsFirst, Eurial raises some key industry concerns.
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