Beyond Meat confirms plans to expand to UK in 2018

5a45a0a1-ef57-4802-8c20-0ef30db39c8darticleimage.jpg

12 Oct 2017 --- Vegan company Beyond Meat has announced further plans for expansion, noting that it intends to bring its famous meat-free Beyond Burger to the UK by early 2018. The plant-based burger is sold in the meat aisles of supermarkets despite being 100 percent vegan. It is described by Beyond Meat as looking and cooking just like beef, and it has been available in the US since last year.

Expansion plans
Beyond Meat states that its mission is to create mass-market solutions that perfectly replace animal protein with plant protein. Through doing this, the company hopes to improve human health, positively impact climate change, conserve natural resources and respect animal welfare.

Speaking at the Compassion in World Farming animal welfare conference, Beyond Meat Chairman Seth Goldman described the company’s expansion plans. Goldman gave the first quarter of 2018 as the planned launch time and spoke of UK expansion as a “profound opportunity” for plant-based protein.

“In the case of the UK, we have strategically decided this is a priority market,” Goldman said. “We want to find significant partners to go to sale quickly.”

Goldman added that the company plans to launch into both the UK retail and foodservice sectors, with “more emphasis on retail.”

The company’s innovative Beyond Burger debuted in the meat department at a Colorado Whole Foods Market last year and has since expanded to 11,000 distribution points including Safeway, several fast-food chains, Yale University, vegan market Green Common in Hong Kong and foodservice giant Sysco.

In a statement sent to FoodIngredientsFirst, the company said: “Internationally, The Beyond Burger is currently sold at Green Monday and The Butchers Club in Hong Kong, the meat capital of the world. We are definitely pursuing other international leads for 2018, including focusing on the UK as our first entry point into Europe, and hope to soon bring delicious, satiating plant-based meat to more consumers worldwide. ”

The Beyond Burger could be seen as a more accessible version of Impossible Foods’ famous Impossible Burger, as they both resemble meat and even “bleed.” However, the Impossible Burger is currently only available at certain US restaurants, including David Chang’s Momofuku Nishi, while the Beyond Burger seems set to bring a similar product to a wider audience.

Beyond Meat’s plans for expansion come at a time when plant-based alternatives to meat are trending worldwide. A study funded by Quorn has shown that the company’s plant-based protein can be as beneficial for muscles as animal proteins, FoodIngredientsFirst’s sister site NutritionInsight reports.

“What we’ve really found over the last five years is that the number of vegan claims on products has increased by over three times,” comments Kara Nielsen of Innova Market Insights. “What’s really significant about that is we see plants having a role not only in the traditional plant-based food items like non-dairy milks or meat substitutes but also in more categories like fats, spreads, chocolate bars and also things like ice coffee.”

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Kaslink & Tetra Pak partnership: Transforming Nordic oats into plant-based dairy alternatives

16 Jul 2018 --- With plant-based dairy drinks trending strongly in Europe, Kaslink and its partner, Tetra Pak are “willing to take risks to stay ahead of the competition.” In the Nordic countries, oat is a common food ingredient. Oat-based drinks and fermented oat-based products are cereal-based products which are common in Asia where many products are based on soy, almond or rice. The global market for alternative dairy drinks is expected to reach US$16.3 billion this year alone, according to Innova Market Insights data, a dramatic increase from US$7.4 billion in 2010.

Food Ingredients News

Brexit report: Turbocharge exports, invest in innovation & restore productivity, urges FDF

13 Jul 2018 --- The UK food and drink industry needs help to “turbocharge” the sector’s exports and restore productivity levels to avoid falling behind other European countries once Britain has left the EU, that is according to the Food and Drink Federation (FDF). An industry-wide report highlights the key growth opportunities for the food and drink industry, the UK's largest manufacturing sector which contributes £28.2bn (US$37bn) to the economy annually, employs 400,000 people and is a key part of the nation's £110 billion (US$144bn) farm-to-fork food chain.

Food Ingredients News

Arla Foods expands premium yogurt offerings to European markets

13 Jul 2018 --- Arla Foods is set to expand its Finnish brand, Ihana, into new markets. The premium yogurt range was launched in Denmark this spring and makes its debut in the UK this week. Made with natural ingredients, Ihana taps into key trends that fit with European consumer lifestyles and provides an authentic and indulgent treat with a thick and creamy texture.

Food Ingredients News

Weekly Digest: Tetra Pak notes sustainability milestone, Arla Foods & Yeo Valley transaction unconditional

13 Jul 2018 --- This week in business, Tetra Pak has achieved 50 percent renewable electricity consumption in just two years since its RE100 commitment. ADM announced that Kristy Folkwein, Senior Vice President and Chief Information Officer, was recognized by Constellation Research on its 2019 Business Transformation 150 and Campbell Soup appointed Diego Palmieri as Vice President and Chief Marketing Officer, US Meals & Beverages, effective July 18, 2018.

Food Ingredients News

Brazzein scale-up: “Nature has the answer to sugar reduction,” says Magellan Life Sciences CEO

11 Jul 2018 --- UK-based Magellan Life Sciences is scaling up their production of brazzein, through its patent-pending fermentation process. The company believes it will be the first to market the natural sweetener on a major scale. Using an FDA-approved microorganism strain and food-grade chemicals, Magellan Life Sciences has developed a unique process that promises commercial quantities of brazzein that are “identical to nature.”

More Articles