Understanding Chocolate Motivations
03 Dec 2024 | AAK
The session will help to identify consumer and market relevant routes of innovation, by understanding the motivations, behaviors and preferences related to oils and fats of five distinct chocolate consumer segments. AAK will examine the core motivations for consuming chocolate, as well as attitudes towards sustainability, what ingredients drive the purchase decision, and the chocolate experiences consumers are looking for. This webinar provides valuable insights for targeted marketing and innovation strategies. AAK provides value-adding plant-based oil and fat solutions for the chocolate industry, enhancing production efficiency and product appeal through customer co-development and insight-driven innovation that meets targeted consumer needs. Don't miss this opportunity to gain actionable insights and enhance your marketing strategies.
Brought to you by
Anvisha Manral
Senior Journalist
Laura Studente
Marketing Analyst
Marieke Otten
Head of Insights Strategic Marketing
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