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Formulating for func...

Formulating for function: Developing benefit-led beverages with natural colours, botanicals, and flavours

21 Oct 2026 | Givaudan Sense Colour

Consumer preference for wellness ingredients has been shifting from traditional supplement formats, like capsules or tablets, towards foods and drinks with functional properties. Beverages represent a convenient category that eases the intake of bioactive botanicals, as beverage consumption is a natural habit associated with a healthy lifestyle, social activities, relaxation, and mindful rituals. As a result, functional beverage launches are accelerating globally, with a variety of drink applications all on trend for formulation with botanical ingredients and natural colours.

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Catalina Ospina

Technical Marketing Specialist

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Marion Veyrines

Global Marketing Manager, Protein & Initiatives

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Catalina Ospina

Technical Marketing Specialist

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Marion Veyrines

Global Marketing Manager, Protein & Initiatives

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