Vegetable based beverage innovations
09 Nov 2017 | SVZ
At the Cologne.
I'm here with Daan Trianovic from STZ and Daan, there's a big trend towards using vegetables within fruit-based beverages and within the soft drink space in general.
What, what's behind this trend and what's, what are some of the things that you would highlight?
That's correct.
The market actually and the trends are doing increasing consumer demand for a need for healthier lifestyle and that really does drive the product development towards vegetables, increasingly smoothies, all those juices you see increasingly mixture of fruit and vegetables.
I can highlight a few pumpkin or the red beet, or a range of carrots, or the green range of like cucumber or kale and spinach that really provide nutrition boost to all those new developments that you can see in the market.
Because I think the interesting thing is the mainstreaming of this, I guess in the past it was kind of more aimed at.
Health fanatics, and now I guess maybe there's been advances in how we blend, etc.
Maybe a couple of years ago you had early adopters of those kinds of drinks, but now it's moved beyond that.
It's come to the range that almost every product that used to be fruit is good.
Vegetables at the moment.
OK.
What are some of the concepts that you're highlighting here?
I just showed a very nice color range here that they have a concept that contains the beetroot, the one that contains, for example, pumpkin, and the one, the green one that contains cucumber.
So you know it's full of nutrition, healthy.
Minimum, you know, using purees or NFCs, which are also minimally processed, and, that, that, that sells something that consumers demand nowadays.
What about outside the beverage space?
Are there some other kind of trends that you highlight for the use of vegetables elsewhere, I guess.
Some of the things that we've seen here at the show include the use of vegetables in the bread, for example, vegetables are used in the bread.
They are used in pastas, for example, in spaghetti.
They have vegetables which are of course in the savory section, the old baby food, the soups, for example.
Lots of opportunities there for you for us.
We are perfectly positioned to serve our customers.
Thank you very much.
