At Europain, Lesaffre launched a new range of ingredients for flavor that are tailor-made, tailored to customer needs and constraints. New from the company are: live ready- to-use sourdough, fermented devitalized flour and yeast starters. Highly innovative from the company was the introduction of the Inventis concept, containing various bakery ingredient and flavor ideas to approach bakeries with. At the show, the company was highlighting a new “France origin” guarantee to be applied on its products.