Trends in Asian meat innovation
13 May 2019 | Essentia Protein Solutions
The growing Asian market holds potential for western brands who are looking to penetrate it. The plant-based space is not yet ripe in the region, where high protein claims prove more appealing to consumers, Andrew Reeves, Regional Director for Essentia Protein Solutions tells FoodIngredientsFirst at IFFA 2019. “In Asia, some of these trends are interesting for us, in terms of protein fortification. So all our products aim to deliver high protein. Clean label is not top of people’s agenda in Asia but if you have a product with a similar price, then they will opt for the clean label one,” he notes.
