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The wellness trend a...

The wellness trend as a beverage opportunity

21 Nov 2019 | Austria Juice

What goes into a beverage for holistic health? Austria Juice's Innovation & Market Intelligence Manager, Gerd Diefenthäler speaks about some of the latest flavor combinations he sees as the consumer strives for wellness in beverages. Reduced-sugar and reduced-alcohol drinks provide plenty of possibilities for NPD. 

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