Unpasteurized juices are in high demand as consumers look to maximize the nutritional value and freshness of their beverages, meals and snacks. The growing popularity of cold-pressed and high pressure pasteurized juices has also brought excitement and growth to the stagnant yet large juice category. Naturex’s Unpasteurized Premium Juice (UPJ) line is the 1st industrially available unpasteurized vegetable juice on the market. Our cold-pressed UPJ line offers the freshest tasting, non-thermally and non-enzymatically processed vegetable juice. UPJ is available in both organic and conventional.