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The mainstreaming of...

The mainstreaming of vegan product development

18 Feb 2019 | The Vegan Society

The appeal of plant-based alternatives has widened far beyond the relatively small group of people who avoid animal products for ethical reasons, to the much larger group looking for healthier and cleaner foods. Speaking to FoodIngredientsFirst at Biofach 2019, Head of Business Development for The Vegan Society says that: “We see a lot of vegan food items and cosmetics coming forward. The vegan supplements market is also one that is seeing a lot of growth and there are a lot of vegan-by-accident products that are appearing, such as cans of chickpeas and cans of tomato products. Things that you wouldn’t necessarily think that are vegan but they are now being marketed as such, giving them an extra edge.”

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