The launch of new lactose-free dairy options
19 Apr 2018 | Valio
Valio is launching a new line of lactose-free yogurt to the Spanish market. Speaking to FoodIngredientsFirst, during Alimetaria 2018, in Barcelona, Anette Almi, said: “In Spain, we are moving into the lactose-free dairy market. We see more and more that consumers in Spain are conscious about lactose-free dairy. They don't want vegan products they do want dairy but without the lactose. At Valio, we are the expert in lactose-free dairy and now it is growing and there is a much bigger focus on the technology behind it. Protein has been developing a lot too, Spain is about five years behind the Nordic market, so we are targeting two things at once with some of our new Spanish launches - protein and lactose-free.
This is Rob Marrez at the Elementaria in Barcelona.
I'm here with Annette Almi from Valio, and Valio are launching a new line of lactose-free yogurt, to the Spanish market.
Annette, what is the secret behind the technology that you use and why do you see opportunities now to launch this product in Spain?
We are starting in Spain with the lactose products right now.
We have started already with Profile, which is also lactose-free, but it's.
More focused on protein now we're going more and more into the sil Lactoza.
That's a very growing market in Spain.
The standard dairy products consumption is actually going down, but in Spain especially we're seeing huge growth rate figures in in sil lactosa products, and you see more and more products with innovative angles in the Spanish market.
Why, why do you think that is?
Why, why do you think there's now opportunity?
Consumers, consumers are really in Spain conscious.
About what the lactose free is, and they still want to, they don't want vegan products.
It seems like they want dairy products, but they want dairy products without lactose and currently I don't think at the market and also the consumers tell us that there isn't really a good tasting lactose-free product in the market.
And Vo by then Vo, then I would say that we are the expert in lactose-free.
Vo was the one who started it.
It's already, already a while ago and , now it's growing more and more, and it's been more focused on technology now more and more also in other countries outside Nordics with the, with the consumer products as.
So what, what is the product here?
Maybe you can speak a little bit about, so I would say our main product at the moment for the Spanish market is the Plantremoso.
We have two flavors, manual and, raspberry.
This is a very unique product.
We have a patented technology, not only in the technology of black.
But also in the product type so you can actually flip this, push here, and it will make into a really nice dessert ready to serve.
And this is a bit like panna cotta so there is a similar, there is some similar products out there, but this is more creamy product.
This is more something that really it doesn't exist there and we have tasted this product with the consumers have tasted it here in the expo.
Buyers also love it.
Everybody and the consumers, they love it.
They think that there is really definitely market and demand.
Everybody's asking, where can I buy this right now?
OK.
What are the other products then do you have here?
The other products we have here out of the Sil Lactosa line, we have, Tremoso.
This is a quark type of product, one of our biggest products in Finland actually.
We sell quite a lot also.
In Sweden of this but it's a bit different package in in the Spanish market so it's a bit smaller for the Spanish consumers because it's a new type of product for us here in Spain, a bit I would say similar to Greek yogurt that would maybe be kind of description for that there's 4 flavors vanilla, berry mix, and then we have orange, and also lemon.
But I also have here because you also need some standard products so we also have Balio natural yogurt.
This is totally just natural yogurt, nothing extra added to it, really good, good, nice flavor and texture, creamy texture, and what we are already selling in the Spanish market is the.
Profiles.
So profile protein has been going on a lot in the Nordic markets.
We're seeing that now Spain is like 5 years behind Finland and the Nordic markets.
So now we're seeing more and more growth also in protein, and we have the benefit that it's also lactose-free.
So it's hitting kind of two targets at the same time.
With the pear flavor we have been selling in Alcampos, quite nicely actually really , surprised us with the sales and now expanding more and more gradually into the Spanish market.
And thank you very much.
Thank you.
