The launch of a digestive health beverage line
30 Oct 2018 | Captain Kombucha
Asteriscos E Reticências, S.A has launched MyGutness, an organic fermented soda for the intestinal flora. The high probiotic content product is handcrafted and vegan in nature. The innovative product has been selected for the fermentation process and the benefits for the intestinal flora. Varieties available are: Original, Ginger Lemon, Atlantic Raspberry and Real Cola. James Hudson notes: “Fermented products are really on trend right now and this is a follow up on Captain Kombucha, our other brand. After that huge success we developed this water kefir, or fermented lemonade. It produces a great amount of healthy bacteria that are good for your gut. The majority of your immune system comes from there and is a great opportunity for you to feel good.”
Wires at the C in Paris and I'm here with James Hudson, who is the UK director of Captain Kombucha, and my Gotness.
James, my goodness, very interesting new launch.
What is it exactly and how does it meet today's trends?
Magutness is a fermented drink.
So you start with an apple and grape base, and it's effectively a fermented lemonade.
Fermented products really enshrined at the moment, so this is a new launch on the back of Captain Kombucha, which is our other brand, and after that huge success, we developed this water kaffir or fermented lemonade called My Gutness.
You can show the product.
So this one is the original flavor.
So this is literally just the the water kaffir without any additional flavor added, but because we know that people like to try all sorts of different things and different flavors as , we've developed three additional flavors.
So there's ginger and lemon, there's raspberry, and there's a real cola, which has got a really delicious.
Cola flavor and obviously it's positioned on a kind of a digestive health platform.
What exactly is the benefit that really contains healthy bacteria?
It does, yes.
So that's the idea of fermented products is that it produces a huge amount of probiotics and enzymes that are great for your gut.
Gut obviously where the majority of your immune system comes from, so it's It's really an opportunity to support your gut and your immune system and make you feel really good.
When can we expect to see it on the market?
Should be on the market in January.
In which countries?
We'll be across Europe and I'll be looking after the UK and we'll have some distribution there as.
Very interesting on trend product.
Absolutely.
Thank you very much.
Thank you.
