The Fourth Category of Chocolate: Ruby Chocolate Reveal – Shanghai
07 Sep 2017 | Barry Callebaut
Barry Callebaut CEO Antoine de Saint-Affrique discusses the fourth type of chocolate – Ruby chocolate. Next to dark, milk and white chocolate, and 80 years after the introduction of white chocolate, Barry Callebaut revealed its newest innovation in Shanghai, China, earlier this week. Ruby chocolate is made from the Ruby cocoa bean and through unique processing Barry Callebaut has unlocked the fruity flavor and vibrant color of Ruby, naturally present in the cocoa bean itself. “We are passionate about taste and quality, we are always looking for new ways to help our customers excite the final consumers – this is how Ruby chocolate came about,” says de Saint-Affrique.
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