The European Market Potential for Kombucha Innovations
24 Oct 2016 | Captain Kombucha
Portugal headquartered Captain Kombucha is now set to launch an extensive line of organic beverages. Captain Kombucha is positioned as a naturally bubbly probiotic drink that is based on only the highest quality certified organic ingredients and created without the use of artificial colors, flavors and sweeteners. Flavors in the line are: Original, Pineapple/Peach Splash, Cayenne Cleanse, California Raspberry and Coconut Summer Beach. “Kombucha is a 2,000 year old beverage coming from Asia that is rich in probiotics, antioxidants and enzymes,” Matus Vavercak at Captain Kombucha explains. “It is a fermented tea, which is naturally sparkling. It is a prevention drink that you can drink every day and keeps the body stabilized and helps with digestion. It brings all types of antioxidants into the body,” he notes. “Kombucha is a big trend in the US, where it is already bigger than coconut water. We see a high potential for kombucha in Europe too, particularly in the UK and Scandinavian markets,” he says.
More videos
