Name: Sweegen exec details evolutionary path of commercial stevia following EU approval for Reb M
Uploaded: 2021-09-15T00:00:00+00:00
Duration: 14 min 37 s

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Sweegen exec details evolutionary path of commercial stevia following EU approval for Reb M

15 Sep 2021 | Sweegen

Luca Giannone, senior vice president sales at Sweegen, shares insights on the company’s expanding footprint in Europe following the EU Commission’s approval of Sweegen’s non-GMO Signature Bestevia Rebaudioside M (Reb M) for use in food and beverages. In light of the European soft drinks industry’s pledge to cut added sugars in Europe, the approval of this sweetener significantly broadens industry’s toolkit of sugar alternatives.

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