South African Carmién highlights need to “keep rooibos interesting” to grow the category
09 Nov 2023 | Carmién
Though COVID-19 boosted demand for rooibos due to its high antioxidant content, Charl Rudman, sales manager at Carmién, notes the herbal infusion has since lost shelf space, signaling a need for companies to develop new “exciting” products. He presents Carmién’s latest product launches with rooibos, such as a cold brew range, pet food supplement and rooibos “espresso,” which can be used in the same way as normal espresso.
