“Our coloring foods bring color to 25 billion servings of food per year. While this seems like a large number, if you compare it to the world population, there is still plenty of room to grow. But, if you look at the actual number of acres that we need, it is a relatively tiny amount, because it all comes down to the seeds we use. If you grow fruits and vegetables that innately have very high concentrations of color, the yield is very high,” say Frederik Hoeck, Joint Managing Director of GNT.