SIAL 2024: Growth and expansion in US plant-based meat market signifies it is time to “Swap”
29 Oct 2024 | Swap
French plant-based Umiami has rebranded itself “Swap.” While the brand embraces a new identity, its focus on taste and sustainability remains unchanged. The company’s flagship product is a thick, whole plant-based chicken fillet that mimics appearance of traditional chicken using just seven ingredients. Chloé Leroux, retail partnership Europe and UK market lead, tells us more about the rebrand and the company’s expansion into the US.
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