Reinventing sugar through technology
02 Jan 2018 | Tosla
Lucy Garner FE 2017.
I'm here at the Tosla stand joined by Olivier.
Could you talk to us about your latest launch?
Hi, Lucy, thanks.
Tesla is about reinventing sugar, you know, we have a near homonym Tesla.
Everybody knows Tesla, and basically what did this guy do?
Tesla, they reinvented the car, OK, through technology, they made a more efficient car and on top it's clean.
Tesla is exactly the same except it's on sugar.
So basically what Tesla does is instead of going for these high sweeteners like stevia and so on.
We said we said, OK, we want to reinvent sugar.
So what we did is through technology we made a more efficient sugar with better sweetened properties and 100% natural and clean.
So what we brought to FIE is a product called Beketose.
Beketose is a liquid sugar.
You replace 1 kg of sugar with 1 kg of baker toast, and you have a product that is 30% less sugar, that is 10% less calorie, that is double the fibers, and on top of that, guess what, you reduce your cooking time by 20%.
So this is what Tesla is about, we believe that reinventing sugar is much better than replacing sugar.
What we do basically is other applications for beverages, for ice cream, for fillers, for jams, for syrups, and we're working on confectionery.
So it's really about making sure that we transform sugar in this new century by making it better, but keeping it 100% natural and 100% clean.
Yeah, so you're jumping into quite a few of them.
Everybody's talking about sugar replacement nowadays, but the problem is that most of the people, they replace sugar in order to have less sugar in their products, but you know what, they don't care too much about all the other chemicals that they would get or GMO products and so on, and that's why Tesla focuses on something that is 100% natural and clean.
And we believe that in the coming years, people will not have to choose between reducing sugar and having a clean products, but they will want to have both of them, and that's the solution we provide.
OK, but what are some of the challenges you're seeing around this launch and the preparation of it?
The main, the main challenge for us for the time being is to get ourselves known because we're a startup.
We started 2.5 years ago, you know, we have a fantastic product.
We have an innovation that's amazing, but we need to be known.
That's our main challenge today.
Absolutely.
How about future areas of growth, or what are you looking into next?
Oh, it's huge.
It's huge.
Every single product that today uses sugar basically could use Dosla as a partner.
We have a solution for them all.
Confectionery is slightly more complicated because crystal sugar is very important, but you know what, every other food category using sugar could potentially be a client of Tesla.
And how about the clients you've been gaining so far?
So far we work with beverages, we work with ice cream, and we also start to have a big interest in bakeries, not only because of this clean and less sugar recipe, but on top of that, you know, diminishing your cooking time by 20% is a lot of money and really it raises the awareness of the ketosis, and that's what we wanted.
And in terms of taste and how it's exactly similar taste.
Because it comes from sugar, you know, if you're trying to replace sugar with stevia, you have a challenge, you replace sugar with sugar, so the taste, you know, is, is very, very similar.
So the big advantage of this.
OK, sounds like a great launch then.
Thank you very much, pleasure.
