Reb M from a sugarcane source

 14 Jun 2019

ASR presented Sweet Essence M at IFT 2019, promoted as the “next generation” of high potency sweeteners. Originally extracted from the stevia leaf, Steviol Rebaudioside M is positioned as the best tasting non-nutritive sweetener found in nature. Through the fermentation of sugarcane and a partnership with leading biotech company, Amyris, ASR Group presents the ingredient. Because of their fermentation method, a highly pure Reb M content is obtainable, which results in a superior clean, sugar-like taste. “We are the largest sugarcane producer in the world and we know that sugarcane is very trendy nowadays because it is plant-based and it meets consumer requirements around sustainability. The product has been on the market for 3 months with a great response so far,” says Cesar Contreras at the ASR Group.

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