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PLMA 2025: The Impul...

PLMA 2025: The Impulse Factory on balancing nutrition and taste with protein-enhanced snacks

23 May 2025 | The Impulse Factory

Gijs van Maasakkers, commercial director of The Impulse Factory, discussed healthier snacking at PLMA. With protein-enriched snacks gaining ground, he emphasized the company’s strategy of lowering fats and sugars while deliberately increasing protein levels through careful ingredient selection. The Impulse Factory aims to take nutritional snacking further by incorporating ancient grains like teff and sorghum.

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