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CEO Annamari Jukkola discussed the company’s cheese alternatives formulated using up to 70% oat-based ingredients, and how the Finland-based company fulfils clean label demands in the crowded vegan cheese market. She highlighted the absence of “side notes” in oats, which makes them ideal to form the base in cheese substitutes. Jukkola also emphasized the need for additional health claims to “normalize” plant-based cheese.
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