Next Nature Network CEO talks overcoming consumer resistance to cell-based foods
03 Oct 2023 | Next Nature Network
Dr. Koert van Mensvoort, CEO and creative director of Next Nature Network, about contemporary food tech advancements exhibited at the organization’s “Spacefarming: The Future of Food” event in Eindhoven, the Netherlands. He compares the cell-based meat revolution with consumer eating habits fifty years ago, in the Netherlands, when locals were still largely averse to common foods like pizza and sushi.
