Market Opportunities Amid the Ongoing Flexitarian Trend
23 Oct 2016 | Vivera
Gert Jan Gombert, Commercial Manager at Vivera says: “The market is exploding in Europe at the moment. There is a tendency of people wanting to eat less meat for different reasons, whether it is health, sustainability or animal welfare. In the last 3 years, and particularly in the last year, you all of a sudden see a huge demand in meat alternatives.” The company mainly uses soy, but is also increasingly working with various other alternative proteins, such as rice, lupin and potentially seaweed.
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