Key trends at Anuga 2017
16 Oct 2017 | Koelnmesse
The atmosphere at Anuga has been very positive, according to Lorenz Rau, from Koelnmesse, one of the organizers at the show. “There are so many visitors, it’s been very crowded but we’ve had great feedback so far,” he says. In terms of the food industry, in general, there is significant interest in exports in Europe, and there are major trends in the meat space, especially towards vegan and vegetarian meat replacements. Another leading trend, according to Rau, is the need for proteins and protein-enriched foods, such as yogurt, meat products and beverages. “There are so many innovations in this space, consumers want with healthy functional foods, which hold up in the health and wellness segments,” he says.
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