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ISM & ProSweets 2025 live: Prova talks supply chain security in the global vanilla trade

03 Feb 2025 | Prova

Live from the show floor at ISM & ProSweets in Cologne, Germany, we speak with Yonathan Elbaz, sales director EMEA North at Prova. We discuss Prova’s latest formulation developments in vanilla, the rise of organic ingredients, sustainable sourcing, navigating price inflation, and creating natural solutions that comply with strict global standards. 

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