Food color trends: Digital worlds drive deeper, darker hues this fall
08 Sep 2023 | GNT
Virtual worlds are generating spooky Halloween NPD this year, appealing to digital natives with colors beyond the traditional orange and black. Natural colors supplier GNT unveils how plant-based colors are gaining traction with today’s social media-driven youth, including tech-savvy consumers in India and Nigeria. We sit down with Maartje Hendrickx, marketing director at GNT, who describes limited-edition trends to watch out for, emerging markets for natural colors and how the company is reducing its carbon footprint while providing bright colors from food crops.
