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Fi Europe 2025: Inno...

Fi Europe 2025: Innova explores GLP-1 innovation, the future of fiber & other standout trends

09 Dec 2025 | Innova Market Insights

GLP-1, protein, and minimally processed foods were some of the top highlights on the show floor at Fi Europe 2025. We sat down with Lu Ann Williams, SVP of global research at Innova Market Insights, who shared her take on recent innovation. She refuted the notion that “protein is the new fiber” and spotlighted big opportunities for creativity in the GLP-1 space.

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