Consumer Perceptions of Naturally Colored Dairy Drinks
21 Aug 2016 | Lycored
Consumers are happy to pay a premium of nearly 50% for food and drink formulated with natural ingredients, according to a new survey commissioned by Lycored. In the online poll, researchers asked 506 US consumers whether they would be prepared to spend more on a product if it was made with natural flavorings and colors. Lycored’s Tomat-O-Red RP, which is designed for use in a wide range of foods and beverages, performed best, with consumers rating it the most natural looking. It was followed by Tomat-O-Red R, which was developed for products that contain oil and fat. The artificial colorant, Red 3, was ranked third most natural looking.
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