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At Future Food-Tech London, Peter Verstrate, Co-Founder and COO of MosaMeat, explains how the company is planning to target devoted meat-eaters with its lab-grown meat. He also appreciates the marketing tactics of rival companies, such as Aleph Farms, saying that there is ample space in the market for dozens of businesses. At this stage, the few companies in the space speak to each other regularly and could collaborate in non-competitive areas such as getting the green light from food safety authorities.
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