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A business focus on passion fruit

21 Nov 2018 | Passina

Passina’s move to concentrate completely on passion fruit allows the company to target new growth areas for the tropical fruit, including nutritional supplements and flavors. “We now only offer 100 percent passion fruit products and solutions,” Pablo Hafner, CEO of the Passina Group tells FoodIngredientsFirst in an interview at SIAL 2018 in Paris. “We believe that this market is very competitive and to succeed, we need to focus on the niche that we know the best, passion fruit,” he notes.

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