Vanilla

Vanilla’s adaptive edge spurs NPD

Mar 2026

Vanilla is proving its adaptive edge in global F&B innovation. New product launches featuring vanilla ingredients witnessed a large annual growth rate globally between 2023 and 2025, signaling sustained cross-category demand. More than a third of global launches were from Europe.

Plant-based innovation: Beyond dairy and meat alternatives

Feb 2026

Plant-based products now extend beyond dairy and meat alternatives, including both category replicas and standalone or hybrid products. Innova Market Insights data shows plant-based F&B launches have seen steady growth globally over the past five years, with Europe leading the way. Dairy remains the top category in these launches.

Dairy innovation & trends: Taste tops consumer priorities

Jan 2026

Innova Market Insights data indicate that consumers find taste to be very important when choosing dairy products, with more than half choosing this option. The Dairy category shows small growth globally, while Europe leads in new product launches. Most new product launches came in the Dairy-based Ice Cream & Frozen Yogurt subcategory, while Processed Cheese showed the fastest growth.

Emulsifier innovation

Nov 2025

Consumers increasingly pay attention to what they are eating, where it comes from, and how it is produced. This demand is driving innovation for natural, plant-based emulsifiers with clean labels. Innova Market Insights data indicates a 5% compound annual growth rate in F&B launches with emulsifiers (July 2020 – June 2025). Bakery was the top category in launches with emulsifiers, while Soft Drinks showed the fastest growth in this period.