XStream Beverage Network launches energy drink
The energy drink is named Chinese Rocket Fuel and contains Chinese herbs.
02/12/05 XStream Beverage Network, Inc announced that it has launched Chinese Rocket Fuel, a 16 oz. energy drink formulated with a blend of Chinese herbs and featuring two times the energy of other drinks in the popular 8 oz. category. The new product joins XStream's current energy drink offering, Yohimbe Energy Drink, which is offered in 8.4 oz. cans.
According to Beverage Digest energy drinks are the fasted growing sector of the $93 billion domestic beverage industry with United States sales up 61 percent this year.
"We feel there's a great deal of opportunity in the 16 oz. category," said XStream Beverage Network, Inc. Chairman & CEO Ted Farnsworth. "What we like most about Chinese Rocket Fuel is its potential for broad appeal. There's literally something for everyone from extreme athletes looking to enhance their performance and recovery to the consumer who's just looking for something to provide an energy boost. And, to top it off, it tastes great!"
Among the Chinese herbs contained in Chinese Rocket Fuel are: Schizandra, Chinese Panax Ginseng, Rhodial Root, Eleuthra and Prickly Ash.
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