BooKoo energy drinks ahead of the competition, says study
When consumers have a choice, they're likely to choose BooKoo energy drinks over the competition, according to statistics recently released by AC Nielsen.
02/12/05 The October Nielsen data ranked BooKoo Fourth in unit sales on a per-store basis, meaning BooKoo was more popular than drinks produced or marketed by Coca-Cola, Pepsi and Anheuser Busch.
"This is black and white evidence that consumers prefer the great taste and the real benefits of our energy drinks over hundreds of other energy drinks," said Daniel Dower, President of BooKoo Beverages.
Dower also attributed the findings to BooKoo's innovative marketing, whether introducing the industry's first 24-oz can and 5.75 double shot can or unique flavors, such as Wild Berry and Citrus, which are also available in Zero Carb.
"We are the leaders in this industry when it comes to introducing new products or packaging existing ones," said Dower. "We spend a fraction of what the big three spend on advertising and marketing and yet here we are -- a consumer favorite."
Last month, BooKoo stepped out from the pack again when it introduced a line of vitamin-enhanced water beverages that combine the public's growing appetite for bottled water with BooKoo's established reputation for delivering great tasting products.
http://biz.yahoo.com/prnews/051201/dath040.html?.v=28
