Wrigley to consolidate media planning
Selects MindShare as its sole agency of record for all media planning and buying in the United States.
30/01/06 The Wm. Wrigley Jr. Company has selected MindShare, a part of the WPP network, as its sole agency of record for all media planning and buying in the United States.
The selection of MindShare comes after a decision to review and consolidate all U.S. media for Wrigley brands and the new confectionery brands recently acquired from Kraft. The goal of the review was to choose an agency that could deliver strategic media efficiency and effectiveness, along with best-in-class service, across Wrigley's new, larger confectionery footprint.
Globally for media planning and buying, Wrigley works with MediaCom and Mediaedge: cia, also agencies that are a part of the WPP network, along with OMD.
MindShare Worldwide, a WPP company and part of its GroupM Media Company, is one of the world's largest media investment management companies. MindShare provides a full range of media services including strategic communications planning, media implementation, promotions, entertainment, emerging contacts, multicultural and data management.
The Wrigley Company is a recognized leader in the confectionery field and the world's largest manufacturer and marketer of chewing gum, with global sales of more than $4.0 billion. The Company markets its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint®, Juicy Fruit®, and Altoids® -- have heritages stretching back more than a century. Other brands include Doublemint®, Life Savers®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®, Alpine®, Solano®, Sugus®, Cool Air®, and P.K.®.
