Wimm-Bill-Dann Launches Production in Canada

03/12/07 Wimm-Bill-Dann Foods OJSC, Russia’s leading producer of healthy foods, has announced the launch of шеы production of its brands in Canada. In partnership with Canadian juice company Wonder Berry, Wimm-Bill-Dann is initiating the making of mors, a traditional Russian juice-based beverage made from fresh berries, in Canada.

The drink is being produced with local ingredients at a factory in Toronto, Canada. Mors made at this plant under the Wonder Berry brand will be sold by the largest retailers in Canada, US, France, Israel and other countries.

The mors drink is made from fresh Canadian forest and orchard berries, such as cranberries, whortleberries, blackberries, raspberries and strawberries, using unique technology developed by Wimm-Bill-Dann and based on age-old Russian recipes.

“We have observed great interest in our mors outside of Russia,” noted Yevgeny Yaroslavsky, president of the company Wonder Berry and one of the founders of Wimm-Bill-Dann. “I am convinced that Western consumers will enjoy the unforgettable taste of this natural drink, made in Canada from local berries.”

Wimm-Bill-Dann first initiated the idea of producing berry mors and today is one of the largest producers in the world of this original beverage. Exported Wimm-Bill-Dann mors is already popular under the Wonder Berry brand in the countries of Europe, the Americas and Central Asia.