23 Sep 2019 --- Plant-based alternatives company Impossible Foods has entered the retail market with the rollout of its 2.0 plant-based meats across 27 Gelson’s Markets in Southern California, US. East Coast expansion is slated for later this month, with Impossible Foods planning to be available in grocery stores across every region of the US by mid-2020. The launch comes as consumer research conducted by Innova Market Insights showed that almost 10 percent of Americans claim they always buy meat alternatives, while a further 36 percent claim to do so often or sometimes.
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