23 Sep 2019 --- Arla Foods Ingredients is offering an easy way to give protein bars premium positioning amid major growth in the protein bar category driven by the demand for functional foods and on-the-go snacks. According to the company, manufacturers are seeking new ways to differentiate their products and maximize consumer appeal in an increasingly crowded market, and achieving premium positioning can be technically challenging and time consuming. However the new solution allows manufacturers to give their protein bars an upgrade without wasting time on sourcing, balancing and blending numerous ingredients.
