Wild Oats Brand Rights Sold

In 2007, Wild Oats was named the No. 2 greenest brand by ImagePower Green Brands Survey, coming in second only to Whole Foods.

29 Jun 2010 --- Luberski Inc. won the bid for worldwide licensee rights to Wild Oats intellectual property, which was officially announced by the Federal Trade Commission on Friday.

Tim Luberski, chief executive officer of Luberski Inc. says the company will use the Wild Oats licensee rights to launch natural and organic food, beverage and supplement products in all retail supermarkets and plans to license the label back to original manufacturers of Wild Oats products.
 
“The Wild Oats brand is known for its high-quality, natural and organic products both domestically and internationally,” said Tim Luberski, whose entrepreneurial company has licensee rights to Horizon Organic brand eggs, Smart Balance brand eggs and Gold Circle Farms.  “Our hope for the Wild Oats brand is to enhance our retail customers’ ability to sell more natural and organic products.”
 
Natural products industry expert, Anthony Zolezzi has been working with Luberski for several years to bring the deal to fruition. 
 
“Wild Oats developed a loyal following and is recognizable to consumers as a trusted brand in the natural products space,” said Anthony Zolezzi, former chief executive officer of the New Organics Co., and Pet Promise natural pet food.  “There is a great deal of value that can continue to be built with this brand.”
 
In 2007, Wild Oats was named the No. 2 greenest brand by ImagePower Green Brands Survey, coming in second only to Whole Foods.  Zolezzi says this strong market positioning lends itself to a wide range of product opportunities.