Wild Launches Exotic Fruits and Domestic Herbs for Beer-based Mixed Drinks
Exotic and unique flavors, combined with the familiar taste of beer, are particularly popular with consumers. After refreshing citrus in traditional beer-based mixed drinks hit the market, white beer with grapefruit flavor is now winning over consumers.
21/11/07 Mixed drinks based on beer continue to be an interesting growth category for breweries. WILD says it is breathing new life into the segment with new flavors and is enhancing the trend through the use of exotic fruits and domestic plants. Next season will be dominated by intensive fruits as well as the addition of herbs.
The trend towards mixed drinks based on beer continues as consumers move away from the traditional, rather bitter, taste of beer. The category is completely open for innovation – fruity taste concepts that blend well with the malt or hop flavor of beer, or other options as long as it tastes good.
Exotic and unique flavors, combined with the familiar taste of beer, are particularly popular with consumers. After refreshing citrus in traditional beer-based mixed drinks hit the market, white beer with grapefruit flavor is now winning over consumers.
Intense and exotic fruits such as pomegranate or lulo offer new positioning opportunities for beer-based mixed drinks. The lulo – WILD’s fruit of the year for 2008 – grows in tropical altitudes in Ecuador, Colombia, Peru, Panama, Costa Rica and Guatemala. Its light-green, extremely juicy flesh is aromatic and it has a taste similar to pineapple or lemon. It is particularly healthy, containing calcium, phosphorous and iron in addition to vitamins B and C and provitamin A.
Along with exotic flavors, the trend in beer-based mixed drinks has also taken a different turn: domestic herbs are becoming increasingly popular. They provide authentic taste experiences – and are a genuine innovation in beer-based mixed drinks.
The familiar flavor combinations from the energy drinks market, are also trendy as additions to beer-based mixed drinks. Innovative products are are being developed to include guarana extract as a source of caffeine.
WILD offers its customers flavors for clear beer-based mixed drinks in liquid form. For opaque applications and products with a cola taste, WILD provides flavor systems. These beverage bases already contain the necessary amounts and combinations of all the individual flavoring components.
As the largest private producer of natural ingredients for the food and beverage industry, WILD has been a pioneer for more than 75 years when it comes to combining naturalness with great taste. The Heidelberg-based company develops innovative concepts for its customers that match current market trends and consumer wishes.
