Wet Planet’s New Energy Infused Jolt Announces Agreement with SDI in NYC

11/12/06 Jolt Beverages has amped up its formula to provide an even bigger boost of energy and will now be even easier to find thanks to an agreement with Snapple Distributors, Inc. (SDI), one of the largest distributors in the NY/NJ area.

Snapple Distributors Inc., a division of Cadbury Schweppes Americas Beverages (CSAB), did a marketplace review of energy drinks. “We took a look around and determined that Jolt was the right energy drink to add to our portfolio,” said Jack Belsito, president of SDC. “We believe Jolt is a brand with strong equity and upside potential, and we look forward to working with Wet Planet," Belsito concluded.

“Energy drink sales are up 70% over the comparable period last year and Jolt is keeping pace with that impressive figure,” said CJ Rapp, founder and president of Wet Planet Beverages. “Now we have the flavors consumers love with the energy they crave. The time is perfect to relaunch Jolt. We put together an impressive launch plan, wowed SDI with our full energy beverages, great packaging and commitment to support the brand. We are thrilled to be distributed by the SDI system; the agreement enhances our momentum,” added Rapp.