Viterra Announces Leadership Appointment in Australia

He has over 25 years of progressively senior strategic and operational management experience and in that time has demonstrated a wealth of innovation in the food industry.

18 Jan 2010 --- Viterra Inc. is pleased to announce Rob Gordon's appointment as President South-East Asia and Senior Vice-President of Viterra.

Building on the company's current direction, Mr. Gordon will work with the management team to successfully integrate and enhance the company's Australian and New Zealand operations to achieve higher performance and optimal operating efficiencies, with a focus on superior service to growers and customers. In the longer term, Mr. Gordon will also work with the global executive management team to identify and pursue further growth of Viterra's presence in Australia, New Zealand and South East Asia, consistent with Viterra's overall plans for diversification and global growth.

"We are very pleased to welcome Rob to Viterra's leadership team. He has over 25 years of progressively senior strategic and operational management experience and in that time has demonstrated a wealth of innovation in the food industry. We are confident he will provide leadership in working with our senior management team to drive strong operating performance and profitable growth in the region," said Mr. Fran Malecha, Chief Operating Officer, Viterra.

Most recently, Mr. Gordon served as the CEO and Managing Director of Dairy Farmers Pty Ltd. in Sydney, leading its transformation from a farmer owned co-operative to a leading Australian branded consumer goods company.

Prior to that, he was Managing Director for Goodman Fielder Consumer Foods Pty Ltd, successfully integrating its heritage companies including Uncle Toby's and Meadow Lea Foods and subsequently driving consistently profitable growth across a number of channels and categories. The early part of Mr. Gordon's career was in Unilever where he had various operational roles across the supply chain in the UK, mainland Europe and Australia.

Mr. Gordon's appointment is effective immediately. He will report to Fran Malecha, Chief Operating Officer, and will be based in Adelaide, Australia.