Tyson to offer two “Natural” beef product lines

19/01/06 Tyson Foods, Inc. and Certified Angus Beef LLC (CAB) are teaming up to provide Certified Angus Beef® (CAB) brand Natural beef, the two organizations have announced. Tyson will also soon begin offering Star Ranch Natural Angus Beef.

According to Cattle Buyers Weekly, the “natural” beef segment is almost a $1 billion niche of the U.S. beef industry and continues to grow.

The beef products will come from cattle that have never received antibiotics or hormones and have been given a 100% grass and grain diet. They will be black Angus, source verified to birth and fed in “natural” designated feed yards. The Beef Marketing Group (BMG), a cooperative of Kansas and Nebraska feed yards, is the first cattle feeding organization to participate in the initiative.

For nearly 30 years, the CAB brand has been the benchmark for high quality beef. Only eight percent of beef meets the CAB brand's high standards for mouthwatering flavor, juiciness and tenderness. Tyson Fresh Meats, formerly known as IBP, inc., became a licensed CAB packer in 1992. It is the leading supplier of CAB products to the foodservice and retail industries in the United States and throughout the world. After 14 years of this successful partnership, it was a natural progression for the two companies to jointly enter the natural beef marketplace.

Tyson-supplied CAB brand Natural and Star Ranch Natural products will be available to retail and foodservice customers on a limited basis beginning in February. The products are expected to complement the traditional offering in the retail meat case and also meet the demands of the natural foods retailer. Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef, and pork, the second-largest food company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products, which are marketed under the “Powered by Tyson™” strategy. Tyson is the recognized market leader in the retail and foodservice markets it serves, providing products and service to customers throughout the United States and more than 80 countries. The company has approximately 114,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

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